Instantly is three products stacked into one bill.
Outreach, Leads, and CRM are sold as separate Instantly SKUs. The $47 starter is for one of them. Preframe replaces all three, plus account scoring and research Instantly does not offer.
What you actually get.
Every row sourced from public pricing pages, product docs, or reviews. Citations under each section.
What Instantly actually costs
All figures as of May 2026.
pricing- Outreach Growth: $47/mo. 5,000 emails/mo, 1,000 contacts. No A/B testing on this tier. Preview-only Unibox.
- Outreach Hypergrowth: $97/mo. Unlocks A/B testing and reply-from-Unibox.
- Outreach Light Speed: $358/mo. Dedicated IP pools.
- Leads Finder: separate product. $47/mo for ~1,500 credits, scaling to $197+/mo for Hyper Credits.
- CRM: separate product, $47/mo per multiple third-party breakdowns.
- Real full-stack cost: $130 to $475/mo before you add Clay or a real enrichment provider.
- Done-For-You domains: ~$12 to $15/domain/year. Instantly retains ownership and admin access. Domains cannot be transferred if you leave.
1,000 credits/month. Everything included: account scoring, custom research, contact data, sequences, multi-inbox rotation, reply routing.
Where Instantly leaves you stranded
No real account scoring.
Instantly offers ICP filters inside its Leads search, but there is no predictive scoring model that ranks accounts against your custom ICP. Teams that need scoring stitch in Clay AI columns or a separate scoring tool.
No custom AI research on accounts.
Instantly's AI is built for snippet personalization and reply drafting. Deep custom research questions per account (RTO policy, exec hires, intent signals, funding) are a Clay job, not an Instantly job.
Deliverability is a black box.
Multiple public reviewers report warmup dashboards showing "healthy" while live campaigns land in spam, with no root-cause diagnostics or real-time alerting. The deliverability story sounds great in the marketing copy and is harder to verify in practice.
DFY domains are owned by Instantly.
Instantly's own help center confirms domains bought through Done-For-You service are retained by Instantly and cannot be transferred out if you cancel. You are renting your sending infrastructure.
Basics paywalled on the cheapest tier.
The $47 Outreach Growth plan cannot reply from the unified inbox and has no A/B testing. To get either, you upgrade to Hypergrowth at $97/mo.
Public reviews. Not our quotes.
"Real costs reach $180-$475/month when adding modules."
"Inboxes showing healthy while campaigns land in spam."
"Domains set up through Done-For-You service are retained by Instantly."
Why teams pick Preframe instead.
- One bill, not three.
Preframe includes account lists, research, contact data, sequencing, and multi-inbox in one subscription. Instantly bills three of those separately.
- Account scoring built in.
Grade your accounts against a custom ICP and pull only the contacts at the accounts that matter. Not a feature Instantly ships.
- Custom research per account.
Ask any yes/no research question across your prioritized accounts. Get sourced answers back. Instantly does not do account-level research.
- You own your domains.
Preframe connects to inboxes you control. You can leave anytime and your sending infrastructure goes with you.
Switch from Instantly?
Start free. Or talk to someone who runs Preframe campaigns daily.