Research

Research the things that actually move deals.

Ask a yes/no question across your accounts. Every answer comes back sourced, ready to feed scoring and the next sequence.

Anything you could research by hand, run across the whole territory.

Job posts, funding announcements, RTO mandates, the tools a company runs on its site. Each answer comes back with its evidence and source, at one credit per account.

Hiring SDRsYes

Northwind Robotics

Posted 4 SDR openings in the last 30 days

Careers page lists four Sales Development Representative roles, all posted within the last month.

northwindrobotics.com/careers2d ago
Funding roundYes

Meridian Health

Raised a $28M Series B in March

Press release announces the round and names the lead investor and planned go-to-market expansion.

Press release4d ago
RTO mandateYes

Copperline Logistics

Announced a four-day return-to-office policy

Company blog post outlines the hybrid schedule taking effect next quarter for all office staff.

Company blog6d ago
Tech stackYes

Aster Analytics

Runs HubSpot and Segment

Marketing site loads HubSpot forms and Segment analytics on every page.

Site scan1w ago

Why research-driven outbound wins.

The data is unambiguous. Sellers who research outperform sellers who mass-send generic templates.

3–5×
Reply-rate lift
from researched, signal-based outreach over generic sending.
Belkins 16.5M · Backlinko 12M
73%
Buyers avoid
sellers who send irrelevant outreach.
Gartner Sales Survey
40%
Of the week is selling
the rest goes to prospecting, research, and admin.
Salesforce, State of Sales
2×
Active selling time
when the busywork is automated and a human stays in control.
Bain, 2025 Technology Report
On real accounts

Every account, scored and surfaced.

Grade against your ICP. Run insights. See which accounts are moving and why, at a glance.

Siemens logo
SiemensA
Industrial Automation
New PartnershipOffice ExpansionRevenue Growth
Caterpillar logo
CaterpillarBHot
Industrial Machinery
New Market EntryESG Initiative
NVIDIA logo
NVIDIAA
Semiconductors
New Market EntryRevenue GrowthNew Product
ServiceNow logo
ServiceNowB
Enterprise Software
Government ContractNew PartnershipPartnership Expansion+1 more
Cloudflare logo
CloudflareA
Network Infrastructure
Business Unit SaleTech Stack ModernizationGovernment Contract
Schneider Electric logo
Schneider ElectricBHot
Energy Management
Pricing ChangeNew ExecutiveNew Partnership
Snowflake logo
SnowflakeA
Data Cloud
Acquired Another CompanyNew PartnershipAI Initiative+4 more
Datadog logo
DatadogA
Cloud Monitoring
New Product
Boston Dynamics logo
Boston DynamicsA
Robotics
AI InitiativeNew ProductNew Partnership
Moderna logo
ModernaAHot
Biotechnology
AI InitiativeNew Executive
Deloitte logo
DeloitteA
Professional Services
New Partnership
Shopify logo
ShopifyA
Commerce Platform
ESG Initiative

Scoring profiles turn answers into grades.

Build a profile from any mix of factors, including the insights you researched and the industries you sell into. Every account gets an A, B, or C through that lens.

Switch profiles and the same territory re-ranks for a different play, without re-running the research.

Edit scoring profile

Pick the factors that raise an account's grade.

Profile name

Mid-market SaaS

Scoring factors

4 factors
Uses ApolloInsight
Funding roundInsight
Hiring SDRsInsight
Software developmentIndustry
Add factor
CancelSave profile

Create Research

Choose the signals you care about, pick the accounts to research, and rank what matters before you launch.

Insights 3/5

Uses ApolloFunding roundHiring SDRs

Accounts (2,312)

Target industry list (2,312)
Run

Three steps from question to answered territory.

Write the question, pick the accounts, and run it. Answers land on each account, feed your scoring profiles, and stay available to every sequence you build.

See how research reaches the email

Run your first insight.

Add accounts, ask a yes/no question, and see what Preframe surfaces.

Get Started